Ateme Selected for Hubei TV’s Master Control Room Resource Pool

Ateme, the French global leader in video compression, delivery, and streaming solutions has been selected by the Chinese TV station Hubei TV for the implementation of its Master Control Room (MCR).
Chinese TV station Hubei TV chose Ateme’s TITAN encoding and transcoding solutions to be part of the core of its MCR resource pool project. Introducing a flexible hardware allocation model, the Ateme solution brings unprecedented efficiency to Hubei TV station’s broadcasting operations.
Hubei TV faces the daily challenge of managing a variety of signals from numerous studios. Ateme’s solution for the MCR resource pool project enables efficient encoding and transcoding of 4K and HD channels into different bitrates for diverse destinations.Hubei Radio & Television Information Network  is a China-based company principally engaged in the provision of integrated information services based on Community Antenna Television (CATV) broadband network. The Company mainly operates its businesses through digital television (TV), high definition interactive TV, broadband access, value-added services as well as TV plus Internet application services. 
Beyond any-input and any-ouput flexibility, the MCR resource pool  introduces a flexible hardware allocation model, ensuring optimized functionality and significant cost savings for Hubei TV station. This innovative approach allows the station to allocate licenses to different hardware resources in various locations, eliminating the need for constant server transportation, thereby reducing operational costs.
The last few years have been tough for the broadcast industry,” said Xiao Zhang, Sales Director at Ateme. “Competition is intensifying and it’s essential to have lean operations. We are excited to support Hubei in implementing their innovative MCR resource pool, addressing the dynamic needs of the broadcast industry.”