As a part of the agreement struck by member countries and other institutions within the ITU (International Telecommunication Union), Africa as a whole will switch from analog to digital television on June 17, 2015. This change will open up new perspectives for the development of Africa’s audio-visual landscape, from film and TV production to broadcasting and screening, including advertising and hardware. Major players on the audio-visual market have already prepared for Africa’s digital transition; these include Canal +, Eutelsat, Orange, Lagardère, StarTimes (China), MultiChoice/DStv, SES, and Intelsat.
In this context, the topics discussed during the talks at SATIS will include the media and culture of French-speaking countries, and they will also present the current state of French-language film production during the talk scheduled on Wednesday, November 19 at 5 pm. Speakers at SATIS will include experts, technical managers of African TV stations, and consultants.
The event will also host a forum on the evolution and business opportunities of DTV and audio-visual technologies in Africa, organized in partnership with the Paris chamber of commerce’s committee on French-African exchanges. The forum will be held on Tuesday, November 18, from 2 pm to 6.30 pm. During that afternoon, ten talks will shed light on the opportunities and challenges of this revolution.
One talk will be dedicated specifically to Nollywood, with Serge Noukoue, who is in charge of acquisitions at A+ and has founded the Nollywood Week film festival; he will share his experience on audio-visual production in Africa. Nollywood was born in the streets of Lagos at the end of the 1980s, and illustrates Nigeria’s film industry. The country is the world’s second largest producer of films, after Bollywood and before Hollywood, with over 1,000 films each year.
Furthermore, a discussion on the development of the African audiovisual industry and the opportunities for French SMEs will be held by Pierre Jalladeau (general manager of CFI’s African branch), Mactar Silla (general manager, MS Consulting and Africa Communication et Conseil), François Thiellet (founder and manager, Théma TV), Jean-Christophe Ramos (corporate business manager, Canal+ Afrique), and Eve-Lise Blanc-Deleuze. They will share advice and strategies to follow, and will also discuss the challenges stemming from China’s competition, as major players on the Chinese audio-visual market have already taken notice of Africa’s strong potential on this market.
See the detailed schedule of the forum on the evolution and business opportunities of DTV and audio-visual technologies in Africa: http://bit.ly/YUfkRV
See the full SATIS programme of conferences: http://bit.ly/1E3q29s
Practical information:
To attend the forum on DTV and audio-visual technologies in Africa, please sign up before November 11:
– Journalists may get a seat at no charge by contacting Marion Caillol: marion@avancerapide.com
– Attendees: click on this link to sign up:reedexpo.fr
SATIS will be held from November 18 to 20, 2014, at Paris Expo (Porte de Versailles, Paris, France), halls 5.2 and 5.3.
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About SATIS :
SATIS is Europe’s main European event dedicated to specific industries: live shows, event planning, and audio-visual contents, and to horizontal solutions: installations/integration and media. SATIS is organized by Reed Expositions – with 50 professional and public events in France, Reed Expositions France organizes trade events in 18 industries: art, audio-visual contents, jewelry, marketing and communication, comfort and home supplies, construction, publishing, environmental protection, franchising, catering, entertainment, industry, medicine, IT, security, transportation and logistics, and tourism. Reed Expositions France is a subsidiary of Reed Exhibitions, the world’s leader in event planning, present in 40 countries with 500 events. SATIS is mainly dedicated to aerospace, art, construction, business and distribution, publishing, electronics, energy, catering, industry, IT and high-tech, marketing, security, sports, entertainment, health, tourism… Reed Exhibitions is a subsidiary of Reed Elsevier, the world leader in the publication and distribution of professional information.
