Johannes Larcher, head of HBO Max International, to keynote at MIPTV

RX France (formerly Reed MIDEM) today confirmed that Head of HBO Max International Johannes Larcher will give a keynote address at MIPTV (4-6 April)...

Larcher, responsible for driving the international roll out and management of HBO Max, will take the stage at the International Spring TV Market with the Warner Media-owned streaming platform having recently launched in an additional 15 European countries, bringing the total to 61 territories worldwide since its launch in May 2020.

The global streaming platform, which brings together the world-renowned brands of Warner Bros., HBO, DC, Cartoon Network, Max Originals and more is planning to expand to a further six countries later in 2022, with an aspiration to be present in circa 190 territories by 2026.

Staged in Cannes’ Palais des Festivals …

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