TF1 recently began marketing Mirriad’s in-video ad solution in France, to showcase how it is revolutionizing classic product placement by seamlessly inserting brands directly into premium content after shows are produced.

Currently, Fuse agency and its client SEAT, the Spanish automotive company, is the first to run an in-video advertising campaign in Demain Nous Appartient, the leading daily French TV series.

“We are honored to have our technology be recognized by these prestigious awards, as a result of our collaboration. Mirriad is driving the next level of engagement for brands with an ad format that captivates viewers with an uninterrupted experience,” says Mirriad CEO, Stephan Beringer.

Most recently, Mirriad was recognized as the Best Video Marketing and Advertising Platform in the Digiday Technology Awards, and the winner of the Next Gen Advertising category at Content Innovation Awards.